Luxury tourism: trends for 2025
F**k-It Lists | The term "bucket list" has long dominated travel, but now, the emphasis has shifted to spontaneous, short-term experiences that reflect a "seize the day" mentality.

From 2025 onwards, travelers are embracing 'F**k-It Lists' – spontaneous, fun and liberating adventures that prioritize the moment. As affluent travelers continue to favor experiences over luxury goods, this trend is fueling travel extravagances such as yacht charters, first class flights and private jets.

"F**k-It Lists" also serve to push travelers out of their comfort zone, focusing on personal fulfillment rather than conventional tourist spots. Examples of this trend are hammerhead shark sightings in Costa Rica, canyoneering in Utah's Zion National Park, a hot air balloon ride in Namibia, or attending a psychedelic ceremony.

Companies like Pelorus organize supercar road trips, while Based on a True Story offers unique experiences with actors, costumes and scenarios, such as surprise kidnappings or pirate treasure hunts. For extreme adventurers, Desert Island Survival teaches shipwreck skills on uninhabited islands in places like Tonga and Panama, where participants must survive without instructors after learning basic survival skills.